Is VMware trying to remake itself? To Compete with Microsoft?

With all the rebranding going on with VMware, I find it interesting that the new logo for VMware is similar to Microsoft’s logo. A single name instead of the cool boxes they used to have. Did VMware’s brand loose its focus while we were not watching? Is this why VMware is rebranding everthing? Is VMware really trying to remake itself to be more like Microsoft?

SpringSource – VMWare gets an OSGi Runtime

When VMware acquired SpringSource it also gained an OSGi runtime known as SpringSource dm Server, to which developers can directly build applications using the Spring and other development toolsets without the use of a J2EE application Server such as WebSphere or Tomcat (which is integrated into SpringSource dm Server for backwards compatibility. It is not entirely fanciful that the OSGi Runtime could, in due course, be made to run directly on the hypervisor, removing the requirement for a Guest O/S, leaving a complete VMware Enterprise Java stack.

What an SMB wants – VMware Take Note – Microsoft Understands

There is this misconception that an SMB wants everything for Free or nearly Free. This is simply not the case. SMBs are willing to pay for products, it is just they want a great return on their investment. It is not be about “bells and whistles”, but it is about getting more bang for their …

Updated: There is a Need for VMsafe Certification from VMware

The use of VMware VMsafe enabled third party products introduces third party fastpath drivers into your hypervisor. What these drivers ultimately do is interact with the VMsafe fastpath API, but is that ALL they do? That is why we need some level of certification for VMsafe fast path drivers. We need to KNOW that they do not do anything wrong, bad, or unfortunate.

VMware Forcing Third Parties to NOT Sell Products for Free ESXi

Veeam has posted a blog of their own trying to explain why they are no longer selling Veeam Backup 3.x for the Free version of VMware ESXi. It is perfectly understandable that Veeam would comply with VMware’s requests in this matter as Veeam as a company depends upon their relationship with VMware to further their own business aims. In other words, Veeam has done nothing that could be considered wrong. However, VMware making the request in the first place should be a major concern to current and future vendors of VMware products.