Breaking the Purchasing Cycle

I once received a valuable piece of advice about responding to a changing economy: “Start giving away free what you used to charge for, or start charging for something you used to give away free.” In other words, be prepared to change economic models, which can completely change the way customers buy. There is a real challenge …

Flash, Ah-ahh, Savior of the Data Center

Flash is taking over the world. With prices falling, we are now at a tipping point where flash is the leader rather than the upsell in new storage acquisitions for the data center. However, opinions differ regarding where this flash should be inserted. There are three main sides to this argument, and at the base …