Is the Software Defined Data Center the Future?

VMware purchased Nicira, backed the Openflow Community, and is now touting software defined data centers (SDDC). But what is a software defined datacenter? Is it just virtualization or cloud with a software defined network? Or is it something more than that? Given heavy automation and scripting of most clouds, do we not already have SDDC? If not where are we going with this concept? What does SDN add to the mix?