The old way of delivering software was to bundle up the software and ship it, sell the software off the shelf, or allow customers to download and install it. In the “shipping model”, it was the buyer’s responsibility to install the software, manage the uptime, patch, monitor, and manage capacity. Sometimes the buyer would perform all of those tasks themselves, or sometimes they would hire a third party to handle it for them. In either case, the buyer of the software had total control over if and when the software was updated and at what time a planned outage would occur in order to perform the patches or upgrades.