Cisco Uses Change and Innovation To Capture Marketshare

I’ve often written about using change and disruption as a competitive weapon in business, but John Chambers, CEO of Cisco Systems, is the epitome of using change and disruption as a way to gain market share and outrun his competition. As stated in previous articles “change presents opportunities”. The ability to adapt to change is a key advantage in business. To survive, compete, and win, enterprises must adapt. However, because change is often disruptive and expensive, few organizations are prepared to take advantage consistently of the opportunities that change presents. This is not the case with Cisco.