One of the things I find frustrating in marketing materials is the use of logical fallacies. I know that not everyone wants logical correctness as a part of life. Having studied science at university, I like good rules that are followed. I’d prefer that marketing materials were honest, complete, and direct. The problem with overstated …
TVP Tag Archives
Microsoft Is Getting Ready to Unleash Windows 2016 on the World, but Is the World Ready?
We are approaching the countdown to the release of Microsoft’s latest operating system, Windows 2016. It is estimated that it will be released sometime during Q3 of this year, most likely early September. We’ve already seen Technical Previews One through Five, each enhancing the previous one and introducing new features.
Show Me the Documents
One of the things I find very peculiar is the tendency of companies to hide their documentation. Sometimes the documentation is available only to existing customers, behind a login on the support site. At other times, the only documentation is the online help. Often the only things available to prospective customers are a few shiny …
Storm in a Teacup, or as Elmer FUD Would Say, “Shhh—be vewy vewy quiet; I’m hunting wabbits”
What is it about the tech world that always seems to put us at each others’ throats? FUD is thrown around like candy from a broken piñata. Notable oppositions that come to mind are EMC vs. NetApp, block vs. file, diversity vs. simplicity, an so on. Currently, we have the software-defined networking (SDN) wars: hyper-converged …
Marketing Overload Has Taken Over
There has been tremendous growth in the cloud computing space, but that growth seems be in the shadows of a much larger marketing machine that is currently pushing the message of the cloud to the masses. Have we gotten to the point where marketing overload has taken over? Does this end up confusing the average non-technical person regarding what the cloud really is and what it really does?