Is the Backup Licensing Model About to Change?

Is the backup licensing model about to change? While I was at VMworld in San Francisco, I really took notice of all the different Recovery-as-a-Service (RaaS) options were available and believe this service has really reached it maturity. The amount of options and services available seems to have really taken a solid leap forward in the last few years. Most all the companies follow the same type of licensing model in that the software is licensed by the number of agents that are deployed in the environment, the number of hosts or the amount of data being backed up. Most all the companies except for one particular company I talked to.