Application Virtualization’s benefit is that your business application is no longer dependent on the operating system. Project GoldenGate is Citrix’s new offering to support application deployment to smartphones. Project GoldenGate may be a nice to have for some existing Citrix corporate customers, possibly for a SaaS vendor – but by the time Citrix mature this offering will either web applications work just as well on a smartphone, or will there be established development houses who can offer application that work directly on your company smartphone devices without the Citrix infrastructure and without the Citrix license cost?