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The phenomenal growth of the tablet market has left many industry analysts scrambling to reassess sales forecasts for both tablets and PCs. Last week Gartner was forced to acknowledge that its previous forecasts were way off the mark when it issued a revised 2011 sales forecast that reduced its November 2011 PC sales growth estimate by a staggering 25%. Gartner research director, Ranjit Atwal, said his company had not fully appreciated the impact that tablet devices were having on the market, and the new figures “reflect marked reductions in expected near-term unit growth based on expectations of weaker consumer demand, due in no small part to growing user interest in media tablets such as the iPad.” Given that this is the same Gartner that in September 2010 instructed CIOs everywhere to go out and buy iPads, it shows just how badly it underestimated the tablet’s impact on the PC market. As tablet sales (and for the moment we can read that as being almost exclusively iPad sales) continue to cut in to sales of PCs and laptops, PC manufacturers are under pressure to offer their own alternatives and IT organizations are under similar pressure to provide ways to integrate tablets into their core service offerings.